Credit CLP model identified future lapses from customers who were currently actively using their accounts. This included the definition of lapsing and an analytic rules engine for deployment.
ATTITUDINAL SEGMENTATION USING TRANSACTION DATA
A large Australian retail bank aimed to: Optimise use of their marketing resources and Increase cross-sales of products to their existing customers.
Data Management Association
BusinessMinds are proud members of the Data Management Association (DAMA) and support its international objective of promoting the understanding and practice of managing information as key business assets. DAMA has active Chapters in Sydney, Canberra, Melbourne and Perth and we look forward to seeing you at Chapter events.